How on earth do you get urban citizens from Copenhagen to go border shopping?
Simple, you create a TV Series of of 6 episodes or 30 minutes of pure advertising for Flegaard with the famous and notorious Casper Christensen. The plot revolves around Casper who jumps the gun a bit too quick and signs a contract being being an ambassador for the luxury-family-business Fleggaard in order to finance his new swimming pool.
When he finds himself in a world of candy overload and cheap champagne it starts going downhill for him.
The series won “Pionerprisen” at Copenhagen TV Festival and was nominated for “Guldtuben”. And for the first time, ever YouTube handed out a Special Achievement Award since five of the episodes made it to YouTubes Ads Leaderboard.
