The The Danish Cancer Society and Trygfonden gave the famous duo Peter Falktoft and Esben Bjerre an important mission: Get the Danes to take on clothes and a hat on when the sun is strongest between 12 & 15. It got the boys to engage in a transboundary adventure in a southern nudist resort. If they could convince nudists to show less skin in the sun, then the rest of Denmark would also become aware of the importance of avoiding a sunburn..