Big grills on all screens
The objectives of the campaign was to build a strong preference and demand for the new product line, grow the overall gas grill market, and reach new consumers while keeping existing in the Weber customers loyalty loop, centered around an immersive digital experience.
BRIEF
Develop the first global product launch from Weber that can position the new Genesis II grill as the only real choice amongst consumers worldwide.
EXECUTION
This pioneering mobile showroom is designed throughout as an interactive experience, seamlessly combining inspirational video, educational content with a Web GL product demonstrations in an immersive 360 environments. Letting you explore every detail of the state-of the art grill, first hand.
RESULTS
Mobile users are staying more than 3 minutes per visit. The experience has received direct and organic traffic from over 70% of all visitors. These results are before the ATL campaign went live and with no usage of bought media.